Tuesday, February 12, 2013
Zane Langdon: Real Women Watch Football
The article, Real Women Watch Football, was a very interesting article to read. The most astounding fact that the article revealed was the fact that women control around two thirds of the disposable income and they also dictate 88% of the spending. With these statistics, it is kind of mind boggling that there are so many commercials that are aimed towards men, with a few aimed towards women. The commercial that stood out to me that was for women was the Calvin Klein commercial. In my recent memory of Super Bowl commercials, I cannot recall there being a time in which there was a male as a center of a sex-object in the commercial. The commercial had an impact all across social media, especially in women. Former Sports Nation host, and current NBC sports correspondent, Michelle Beadle tweeted after that commercial "Finally. MEN as pieces of meat. #thankscalvinklein." What makes this stand out to me is that if Beadle felt this way, many other women probably felt the same way, which may lead to more women buying Calvin Klein products for the hopes that their husbands will look like this guy from the commercial, (Calvin Klein Commercial) while in reality most men in America would look like this in the Calvin Klein product (So. Co. Beach Commercial). On the other end, there were plenty of ads over the last few years that featured women as the object of sexual attention. Just look at any GoDaddy.com commercial or the recent Mercedes Benz Commercial featuring super model Kate Upton (Kate Upton Washing Car in Slow Motion). I feel that as this statistic gets more and more push behind it, we will begin to see less male driven commercials and more female driven, or gender neutral commercials that attempt to alienate as few of people as possible.
Subscribe to:
Post Comments (Atom)
Zane,
ReplyDeleteThe statistics that you put in this post about the women and how much they dictate the spending was very astonishing to me. If I had to guess how much of the disposable income was dictated by women I would have never guessed a number as high as 88 percent. I feel as if all of the marketing or most of the marketing has been aimed towards men. Although there was the Calvin Klein commercial with the Super Bowl, I still thought there were many more commercials aimed towards men. It's very intriguing to learn how much of an influence women have on the Super Bowl.
-Logan Walker
Zane,
ReplyDeleteI enjoyed the So. Co. Beach Commercial that you posted. It was pretty funny. I am probably one of the few females to say this, but I personally was not a fan of the Calvin Klein commercial. It made me feel slightly awkward. I read some of the comments that people posted on the video and there are some quite interesting comments from both males and females. It seems as though the men liked it almost as much, if not just as much as the women. It's interesting though that the commercial targeted for women, is actually for a men's product. I think as long as the statistics you listed stay true, there will be a shift to advertise more to women though.
-Erin Scott
Zane,
ReplyDeleteI agree with your comments that the Super Bowl is a lot more catered to women interests than ever before. I noticed this a lot during and after the Super Bowl. It seemed that for the first time in recent years women were involved in "cooler talk" about the commercials and ads that were driven towards them. I think that if any event could change the demographic of people that watch their sport drastically, it is football and the Super Bowl in particular. It should be interesting in next year’s Super Bowl or any major sporting event here in the U.S coming up, to see if they follow up on how the advertisements are geared towards women.
-Anthony Tacey